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Roseart vs. Crayola

roseart vs crayola
These brands are often compared to one another for so many years, mainly because of their crayons and how one is better than the other, but both of these brands have other similar art medium products that are often overlooked.

Roseart or which is now known as Mega Brands America, Inc. is an art supply company just like Crayola (formerly known as Binney & Smith Company), they offer art products that are kids friendly and are usually used for school, let’s take a look at how different or how similar are these products for each brand.


Medium Comparisons

Both young and adult artists use most of these art mediums like markers, watercolors, and colored pencils so it is only fair that we not only check their crayons but also some of their products that are widely used by all ages in various projects, depending on your needs and how you will use them, we’ll give a general review for each product.


Rosesart: Their markers have almost the same packaging as Crayola except it’s a little thicker, as well as the tip which is perfect for kids’ art., the color payoff is also the same as Crayola but a little muted. It is cheaper compared to Crayola, and if you are on a budget or if it will be used for your kids to play and draw around, they won’t even notice the difference.

It is easy to glide, not too watery but also not dry. It gives an even shade when swatched in a straight line and the color doesn’t falter.

Crayola:  The colors are vibrant and pigmented, it is also smooth to glide and easy to use, cost a little more than Roseart but would not be noticeable on paper. They do have a washable variation which is such a huge help for parents with artistic kids who draw on walls and furniture. It has a regular size and the tip is considerably thin which is perfect for linings and coloring edges


Roseart: Right off the bat you’ll notice their impressive brush, it’s an actual watercolor brush that an adult can use for a painting, all of the colors look good and are easy to apply, the red and violet are a bit muted compared to Crayola’s but the blue is surprisingly more pigmented than the Crayola blue. The texture is a little thick but it doesn’t affect the color payoff on paper.

Crayola: The colors are vibrant, easy to use and pigments mix perfectly with water, it is also easy to layer the colors in creating a certain effect on the canvas. The texture is a little thick, closely similar to Roseart watercolor.

Colored Pencil

Roseart: The formula is too waxy which prevents the colors from blending well with each other, and the dark colors are not as pigmented as Crayola’s. It is harder to apply because of the color consistency and layering; it would require more effort to achieve full coverage.

Crayola: On the other hand, Crayola’s colored pencils are easy to layer and blend, the colors are closely similar to Roseart which is both vibrant and pigmented. It is generally easy to apply and is smooth to glide. It will take one or two layers to get full coverage on paper.


crayola medium

Roseart: The formula of Roseart crayons vs. Crayola is just way too soft that it breaks easily, it is also waxy which clumps when you layer them, the color is a shade lighter than Crayola and there are tiny bits of other colors mixed in a completely different shade.

One example is a swatch of orange might give you some tiny dots of blue or black. It is overall cheaper than Crayola but you’ll surely feel the difference between these brands in this product.

Crayola: It is clearly the top crayon brand for a reason, they have mastered the formulation of this product for over 130 years and counting. It has a smooth texture that gives an easy application for users, the color is pigmented, and vibrant, and offers a wide range of colors.

It is not easily breakable which makes it a perfect tool for kids to use for their art, a bonus detail is having individual color names in each crayon that stayed the same over the years.


Roseart was purchased back by LaRose Industries, LLC in early 2021, giving them a reunited story. Comparing these two brands might show that Roseart is an underdog in some of the products, but that is not always the case if you consider the price point.

Also, if we compare them to other younger brands, you’ll see how it is not the worst crayon or art supplies products that are available in the market right now.